DCP 94: The Producer Show

Oct 10

Today the Digital Convergence Podcast team talks with producer Peter Dippery. Peter is a content producer and master story teller for business. He has produced top-notch content for many Fortune 500 companies. We learn the art of how to develop and tell compelling stories for business. Some of the topics discussed include:

Why is story telling important to a business?
What is your goal in story telling for a business?
How do you develop an effective story?
What makes a good customer testimonial?
What is the structure of a good story?
How do you conduct an interview?
How do you help the person being interviewed be himself, natural?
How do you know if the story is too long, too short, or just right?
What is the role of the producer?
How do you work with the editor in assembling your story?

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